The international Environmental Choices™ monitor is fully-owned by Haddock Research. Based on a very wide-ranging questionnaire, it provides a single-source to measure the interrelationships between people’s circumstances, attitudes and behaviour relevant to the low carbon sector. The survey provides both specific analyses and holistic understanding of people’s lives – particularly important given policymakers concerns about the ‘rebound effect’.
- Wave 1 was conducted amongst nationally representative samples of 1,000+ people per country in Canada, England and the USA, in late 2008. Read our Interim Highlights document for more information about this first wave.
- Wave 2, scheduled for field at the beginning of Q2 2010, will incorporate 6 countries in total, and draw on nationally representative samples of at least 1,000 respondents from the USA, UK, Canada, France, and Australia – plus a further sample of 1,000 respondents with internet access in China (recent figures indicate that 27% of Chinese adults have access to the internet), resulting in over 6,000 respondents in total. Similar to wave 1, this study will be conducted online, with a robust sampling methodology (age, gender and regional quotas) and invitation approach which minimises selection bias - thereby providing confidence in market sizing estimates.
- Holistic understanding: The Environmental Choices™ surveys incorporate a broad range of investigative techniques to assess behavioural antecedents: psychodynamic factors such as emotional associations and lifestyle values, the impact of external influencers (individuals, cultural events, and organisations), media consumption and social networking behaviour, contextual and situational social determinants.
- Targeted analysis: Identification of target groups and consumer segmentation are applied to each sector specific topic covered within the survey. These are supported by highly detailed actionable profile maps to provide strategists, communicators and marketers the tools required to reach the appropriate audience. In combination, drivers and barriers to action are investigated, as well product and proposition concept tests to provide the firm foundations of any marketing mix.
- Syndicated reports: The survey research outputs will be available in a series of syndicated reports, with both national and international editions of each report available. The pricing schedule provides discounts for multiple purchases - delivering significant cost benefits compared to an ad hoc commissioned project. Please contact us for full pricing details.
