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This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It is closely tied to the section report about 'climate change and the home' (3.c):
- How well known are the major 'green energy' providers in each country?
- Of those people aware of the providers, how many use them, or intend to use them in the near future?
- What are people's attitudes towards fuel-cell technology being used in different situations?
- How do people react to a product profile of a micro-CHP boiler?
- What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?
- What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?
Quotes:
"Overall, support for the micro-CHP boiler prototype was considerable: 18% of Americans, who were owner-occupiers with mains gas supply to their home, could be considered as 'Enthusiasts' (both find the prototype 'very appealing' and say that they would be 'very likely to install')."
"37% of all English respondents were aware of at least one of the 'green' energy companies listed - with 'Climate Citizens' being more aware (43% aware of at least one of the companies) and 'Sceptics & Uninvolveds' being less aware (24%)."
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