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This section report measures the impact of a large number of organisations on people's attitudes towards climate change. It also measures people's recognition and influence of a range of climate change and energy efficiency marketing devices - such as the 'A to G scale' in the UK, or the 'Energy Star' scheme in North America. The analysis considers the power of these brands according to people's concern about climate change.
- What proportion of English people say that the 'A to G' scale has had an impact on their behaviour? And how much impact has this marketing device had on 'Sceptics & Uninvolved'?
- What is the demographic profile of Canadians who are aware that the David Suzuki Foundation is active discussing climate change?
- How much do Americans think the National Geographic is 'wrong-thinking' about climate change?
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