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NOTES ABOUT THE ARTICLE
This is an article, which we originally called 'Is it an 'attitude-behaviour gap' or an 'unmet need'? from Haddock Research's regular editorial 'Market Intelligence' column for Sustainable Business magazine. It has been published in the June 2010 edition, and it is made available, with permission.
Data for the article about the fuel efficiency of cars is taken from Environmental Choices section report 3.f 'Transport, cars & car-share organisations', and about flying and telepresence was taken from section report 3.e 'Flying & Telepresence'.
More information about the Environmental Choices reports, and purchase options through credit card / PayPal, can be found here. Subscribers to Sustainable Business magazine may buy the Haddock Research Environmental Choices reports at an exclusive 15% discount.
