EC1 3.e - Flying & Telepresence

 

This section report focuses on how public opinion about climate change relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video-communication systems from Skype (video) and VSee, as well as the current use and potential adoption of high-quality telepresence systems. It measures awareness and reputation of 7 specific telepresence providers – Cisco, HP, Polycom, Avaya, LifeSize, Tandberg and Teliris – whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of “telepresence leaders”, are examined:  

  • What proportion of people fly; and how much for longer-trips versus shorter-trips; and for business versus leisure?
  • Given their particular concern about climate change, do Climate Citizens fly less? Do they fly less for “more discretionary” shorter-trip leisure flights?
  • What proportion of all flights can be attributed to ‘heavy flyers’, for each flight category?
  • What levels of usage are there for telepresence solutions, and awareness of the companies that offer them?
  • What proportion of people like the idea of using a high-quality video-communication system, at home and at work, “a great deal”?
  • What explanations are there for the substitution potential of telepresence being quite differentiated between the participating countries?
  • What is the profile of those who are keen to use telepresence?

 

Quotes:

"Hewlett Packard is the company most recognised for its telepresence solutions, with 37% of Americans being ‘aware that it offers videophone/videoconferencing products’, and 26% of Canadians and 22% of English."

 

"The substitution potential of telepresence for long-trip, business flights in the USA is a potential reduction of around 35% for flights of this type."

 

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It is evident that the use of leisure flying is proportionally much greater amongst the English than either the Canadians or the Americans, whereas business air travel is rather more extensive in the USA than in either Canada or England. Americans are also more interested in using telepresence than those from the other countries.