EC1 3.d - Green Energy Companies & micro-CHP

This section report focuses on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuel cells and green energy companies. It is closely tied to the section report about 'climate change and the home' (3.c):  

• How well known are the major 'green energy' providers in each country?
• Of those people aware of the providers, how many use them, or intend to use them in the near future?
• What are people's attitudes towards fuel-cell technology being used in different situations?
• How do people react to a product profile of a micro-CHP boiler?
• What proportion of people are 'Enthusiasts' for the micro-CHP boiler - find it 'very appealing' and say they are 'very likely to install' one once their current boiler needed replacing?
• What is the best predictor of whether someone is an 'Enthusiast' for the micro-CHP boiler?

Quotes:

"Overall, support for the micro-CHP boiler prototype was considerable: 18% of Americans, who were owner-occupiers with mains gas supply to their home, could be considered as 'Enthusiasts' (both find the prototype 'very appealing' and say that they would be 'very likely to install')."

"37% of all English respondents were aware of at least one of the 'green' energy companies listed - with 'Climate Citizens' being more aware (43% aware of at least one of the companies) and 'Sceptics & Uninvolveds' being less aware (24%)."

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