EC1 3.a - Power Generation

This section report considers attitudes towards different aspects of power generation - specifically to do with coal, nuclear power and the 'Repower America' campaign. It also considers the associations, and emotional attachments, that people have towards coal. Despite the danger that coal poses for the climate, it seems to provide a warm, homely feel - for example, it is used in the branding of a new restaurant chain in England, and in homely North American press advertising.  

• What emotional attachments do people have with 'coal'?
• How does people's emotional attachments to coal affect their attitudes towards power generation?
• Does the public approve or oppose more coal or nuclear power stations being built?
• How much does the public support the idea of coal power stations with carbon capture technology?
• How much awareness and support is there for Al Gore's 'RePower America' campaign?
• How does support for the 'Repower America' campaign differ between Canada, England and the USA?

Quotes:

"... 31% of Americans strongly support the Repower America campaign, and a further 51% moderately support it."

"For many, coal has positive associations and evokes pleasant feelings ..."

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View the Introduction & Contents pages for this section report.