EC1 2.b - Government mandates for action on climate change

This section report addresses public agreement with the different types of policy that governments can use to tackle climate change. It presents evidence about how opinions differ by country, by attitudes towards climate change, party political support and other key demographics. Using cluster analysis, the public is categorized into six different groups according to their support for different types of policy. These 'six degrees of policy support' are extensively profiled within the report. This information can be used to guide particular policy initiatives and communication outputs by governments, political parties, and NGO lobby groups - within Canada, England and the USA. The analysis also takes a more detailed look at attitudes towards aviation emissions - which has been a prominent issue in England:  

• How popular is the idea of green taxation, as opposed to regulation, or investment?
• Do those who are very concerned about climate change, 'Climate Citizens', tend to support higher taxes on driving and/or flying?
• Is there a significant group which is 'undecided' about what policies should be adopted to tackle climate change? And what is their demographic profile?
• What policies would conservative voters tend to support?
• How much do people's attitudes towards climate change, and whether they personally fly, impact on their attitudes to limit airport expansion?
• What proportion of people support all major policy initiatives to tackle climate change? And what is their demographic profile?
• 'Anticipate resistance to your low-carbon initiative from 'critical older men'.', article for Sustainable Business magazine based on this data, July 2010
• 'Challenge your assumptions on how to market your low carbon product, 5 top tips based on international primary research data', presentation to SustainabilityLive! Conference, April 2010, slides 35-37 - based on this data.

Quotes:

"Successful climate change legislation will likely need careful policy creation, citizen engagement and communications targeted to specific demographics. This research shows that women are disproportionately represented in all the critical moderate 'swing' segments of '2. Regulators', '3. Investors', '4. Undecideds' and '5. Not my problems' - and could be specifically targeted."

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View the Introduction & Contents pages for this section report.

CONTENTS; 165 pages