EC1 2.a - Influencers and Social Tipping Points

This section report focuses on influencers - those people who are making an impact on public opinion concerning climate change. The analysis measures how much prominent influencers are considered to be effective in shaping opinion, and how much they are thought to be wrong-thinking and/or annoying. Additionally, the study measures the influence of organizations and word-of-mouth on public perception of climate change. 

• How much do specific public figures - politicians, celebrities, eminent figures or scientists - affect attitudes towards climate change?
• Which public figures are highly regarded, or mistrusted, on this subject?
• How much impact have the leading international campaigning organizations had in affecting attitudes?
• What cultural events have affected attitudes?
• How much do people talk to their peer groups? How much influence do peer groups have?
• How much do these various influencers have on specific demographic groups, and 'Climate Citizens', 'Mild Greens' and 'Sceptics & Uninvolveds'?

Quotes:

"In Canada, the David Suzuki Foundation has managed the delicate task of reaching a very high level of recognition for their work on climate change (by 53% of Canadians), with relatively few (5%) being critical of its stance."

"Internationally, Greenpeace is the organization which is most recognised as being active in climate change: by 53% of Canadians, 62% of English people and 36% of Americans ... Yet this high-level of recognition does not always imply approval! A significant minority think that Greenpeace 'wrong-thinking' or 'annoying' for its stance/actions on climate change."

Buy 'Influencers Climate Ch.' Report

Choose License

Standard License $1,000.00 Corporate License $2,500.00 Standard (SB Discount) $850.00 Corporate (SB Discount) $2,125.00

• PRICES ARE IN CANADIAN $
• CURRENT DISCOUNT OFFER
  15% DISCOUNT FOR SUSTAINABLE BUSINESS MAGAZINE SUBSCRIBERS (FULL SUBSCRIPTION; NOT JUST DIGITAL) - £97 FOR UK SUBSCRIBERS; £112 FOR NON-UK SUBSCRIBERS:  SIGN-UP HERE
• REPORT DELIVERY
  WE WILL SEND YOUR REPORT WITHIN 24 HOURS OF PURCHASE. IF YOU CLAIM THE SUSTAINABLE BUSINESS DISCOUNT, WE WOULD CHECK THIS SUBSCRIPTION DURING THIS TIME.
• LICENCE ARRANGEMENTS
  A CORPORATE LICENCE IS APPLICABLE FOR ORGANIZATIONS FOR 1,000 PEOPLE OR MORE - MORE DETAILS HERE

Download a Free Summary Report with examples of the charts and tables included in the full paid report. The full paid report also includes a 'Key Insights' section providing commentary on the findings.

View the Introduction & Contents pages for this section report.